Wednesday, December 03, 2008

Survey challenge: McCain voters vs. Obama voters

This survey, building on data from the initial Zogby study, confirms initial findings and suggests that not only were McCain voters more politically aware, but that their information sources gave them a fundamentally different set of facts about the election.
“This wasn’t just an election in which supporters of the two major party candidates divided on ideological lines or separate goals for the direction of the nation,” said Wilson. “It was also an election where the electorate was literally divided by separate realities of the world around them.”

“As the data from these surveys show, the information believed to be true by, respectively, McCain and Obama voters directly correlates not just to the candidate each voter was likely to support, but also the sources from which the voter received his or her political information,” Wilson commented.

o McCain voters knew which party controls congress by a 63-27 margin.

o Obama voters got the “congressional control” question wrong by 43-41.

o Those that got “congressional control” correct voted 56-43 for McCain.

o Those that got “congressional control” wrong voted 65-35 for Obama.

The poll also asked voters to name all the media sources which they used to get news and information about the presidential campaign.

o Those “exposed” to Fox News got “congressional control” correct 64-25 (+39).

o Those “exposed” to CNN got “congressional control” correct 48-38 (+10).
o Those “exposed” to talk radio got “congressional control” correct 61-29 (+32).

o Voters in the “South” had the best response rate on “congressional control” (+22).

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