Jay Randhawa, a brand director at House of Brands Inc. in San Diego, says he was surprised to learn that Gov. Palin was introduced as Mr. McCain’s vice-presidential choice wearing a red pair of peep-toe pumps with 3½-inch heels. The shoes, marketed by his company’s Naughty Monkey line, generally are geared to women in their early to mid-20s who go clubbing, he says.More shoes from Palin, because there is no way I can ignore both red shoes and Piper:
“The age bracket we target is a little younger. It’s a very edgy, very hip, very street brand,” adds Mr. Randhawa.
Celebrities like Paris Hilton had been photographed in the brand’s shoes, but seldom, if ever, a 40-something politician.
Mr. Randhawa says he realized that Gov. Palin’s footwear choice offered the chance to pitch the Naughty Monkey line to a new demographic. The company quickly sent out emails to its retailers with a photo of the Alaska governor wearing the shoes and the slogan “I vote for Naughty Monkey!”