More hard work, getting the word out with no budget. We did the sign in the desert, which at least, dozens of people have seen. Now, our chance to dig deep into the consciousness the town: Really up the awareness! Hugh strikes out, looking for the most strategic places to post some of our “Dream Big, Alpine” posters. It was hot, and he was parched. All part of a days work building a major international brand in West Texas.
Previous End Zone: I thought this Stormhoek marketing video was genius.
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